With Motorola and AT&T launching the Moto Maker in the near future — a service that allows you to customize and purchase a Moto X — we couldn’t help but be reminded by one of the internet’s most prevalent product customization services, Nike’s NikeID. Which service offers more customization options? Will your dope new customized KD VI Chromas reflect your personality more than your sleek new Moto X?So, you’re in the market for a new smartphone and some new basketball shoes, but you only have enough money to cop one, and are highly discerning about your wardrobe and accessories. The best way to make anything complement your style is to customize the item, and now with the Moto Maker, you can customize your smartphone. NikeID has been around for a while, and the amount of shoes available and the wide array of colors, material, and patterns have long since cemented Nike’s customization service as one of the best.We tested out Moto Maker, and have also wasted many a night trying to find the best pattern and color combination for various signature basketball sneakers. So, we can help you decide between some stylish custom LeBron Xs or a new Moto X — you know, when the only thing that really matters is how it matches your persona.Unlike, for example, purchasing a MacBook from the Apple Store website, Moto Maker doesn’t let you choose the phone’s specs other than the standard storage capacity option found in all phones. Sneakers have a lot of tech involved these days, from Flywire support, to Lunarlon cushioning, to Hyperfuse protective material. These options are essentially a Nike basketball shoe’s specs. You normally can’t add or remove these, so in terms of changing specs, Moto Maker and NikeID are equals. Both customization tools only offer the ability to change body and accent colors. In that respect, NikeID offers a much wider array of options, but interestingly, both tools remain about equal.Moto Maker offers a simple array, allowing you to choose the color of the front and back of the phone, the accent colors (the buttons and lens rim), and you can add a signature — such as your name — to the back of the phone as well. You can also add a message to the phone’s boot-up screen, and have a wallpaper you won’t instantly replace come pre-installed. In the future, Motorola said that the Moto X wood casing would become available for customization, as well as an option for users to vote for new patterns that will be added to the system.Over on the NikeID side, you can only customize color and add a personalized message or signature, but the color options are staggering. This is because modern-day high-end basketball shoes have a lot of different visible components, and Nike allows you to customize the color or pattern of every single one of them. From the Nike logo and the shoe’s upper, to the inner airbag visible through the heel and the color highlights of a carbon fiber back, to the laces and tongue, and so on. You can also often add or remove patterns from various parts of the shoe — usually some kind of speckle — as well as change the outsole to an indoor or outdoor version. You can even change the color of the shoe’s lining or add glow-in-the-dark options.With NikeID you can make the most stylish shoe possible, having control over the look of every single aspect, or you can wield your power for evil, like we did.Not even counting the large variety of shoes available to customize with NikeID, each individual shoe just has so many more options than Moto Maker. However, this isn’t because there wasn’t much effort put into Moto Maker; rather, this is because there are just so many more visible parts of a shoe to customize than there are visible parts on a phone.In the end, a new pair of Nikes will be much more customizable than a new Moto X, as Moto Maker is significantly less complex than NikeID. However, that isn’t Moto Maker’s fault, as phones nowadays only have a few visible components, whereas the composition of modern basketball shoes look like the product of a mad science experiment that resulted in many people going to jail for crimes against genetics.